by Mark Lusky
Even the most frenzied self-storage prospect will take the time to check out facility reviews before renting a unit. How you come across in those reviews (either in comparison with competitors or by yourself) can make or break a deal.
Also, armed with so many resources to research everything from climate controlled units to state-of-the-art security, would-be tenants are more likely than ever to check out details-and how well you measure up-before making a commitment.
The takeaway here is simple: Make your facility the place you would go to do business if you were looking. Make sure your reviews are as positive as possible. (If they aren't, reach out where feasible to the negative reviewers to find out why you got low marks-and correct the problems if it's prudent to do so.)
If your facilities aren't as up to date as they should be, develop and prioritize a punch list and begin tackling the items you can reasonably address.
It's not rocket science. It is, however, the science of doing business in an increasingly inter-connected and communicative marketplace.