Technology and Your Facilities Value

After over 30 years in the real estate business, I am continually surprised at the advancements in technology that help us do business, and the Internet is no exception. We all know about the importance of having a presence on the Internet for our businesses, but there is one principle concern that is always foremost in my mind - what is a property worth and why? Computers and the Internet allow us to make all kinds of calculations and comparisons to arrive at values. The technology also lets us analyze the information to really understand from where the values are derived. More importantly, I have learned that computer technology can create and destroy the value of a self storage facility. This has happened while many were sitting on the sidelines, unaware of the trends and what is becoming a significant change in marketing strategy within the self storage industry.

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