Using Multiple Channels to Maximize Web Exposure

In today's competitive business environment, maximizing your advertising and marketing budget is an absolute necessity. With Internet penetration at 70% and climbing, the Web is increasingly becoming the advertising vehicle of choice for savvy marketers. This shows in online advertising spending which has doubled from $6 Billion in 2003 to over $13 Billion in 2006. But, the Web is diffused medium, and experienced marketers are finding that a website alone does not help build your business or fill your facility. The key to successful marketing on the Internet is to first have your message available to many Internet users, and second, to give them multiple opportunities to convert and become a customer.

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